Q: How is Behavior, Inc. different than other business consulting firms doing this type of work?

A: We use behavioral and cognitive science to explain why people do what they do and how to change behaviors when warranted. We also employ a multi-disciplinary approach, unmatched by other consulting firms within the industry. We actually have the experience, skill, and credentials to provide the types of tools and solutions offered by our firm and they are all backed by proven scientific methods.

Q: What exactly is behavioral science?

A: In a nutshell without pinpointing any one application of the science, behavior analysis is the science of understanding how people learn, act, and change. It looks at what influences our actions—like the situations we’re in, the habits we’ve formed, and the consequences that follow our behavior.

At its core, behavior analysis is about figuring out what’s working, what’s not, and how to make positive changes that last. It doesn’t rely on guesswork or assumptions. Instead, it uses careful observation and testing to understand what really drives human behavior.

You’ve probably seen behavior analysis in action without realizing it- like techniques used to help a person learn new skills, when someone breaks a bad habit by changing their routine or other environmental factors, or when small changes in a daily schedule lead to big improvements in motivation. Did you know that many of the commercials you watch and even something as simple as decisions on where to place items on store shelves also incorporates behavior science? You encounter it every day without knowing it. That is why it is useful to have professionals trained in the science to provide you with some of these same tools in unique ways that matter in your life.

It’s used in many areas of life, including education, health and wellness, parenting, mental health, safety, and even public policy.

In short, behavior analysis helps people create meaningful change by focusing on the “why” behind what we do—and how to shape it in positive, practical ways.
 

Q: I am the owner of a very popular gym and I get questions from members all of the time asking how to best supplement their workouts when they have trouble sticking to a healthy diet on such busy schedules. Is this something your firm could help with as well? I see a lot of organizational behavior mentioned on the website.

A: Absolutely! 

Using our proprietary assessment process, we can provide your gym leadership with customized packaged solutions to offer to your members. Behavior analysis helps by breaking big goals, like eating healthier, into small, doable steps that actually fit into peoples' lives. We will assess to find out what is making healthy eating harder, what’s getting in the way, and how to design a program that works with their schedules instead of against them.

For example, instead of someone just saying “I need to eat better,” a behavior analyst might help you:

Identify specific moments in your day when you're most likely to grab unhealthy food (like after work when you're exhausted).

Find easy changes in your environment, like prepping meals ahead of time or keeping healthy snacks where you’ll see them.

Set up simple reminders or visual cues to prompt better choices.

Add small positive reinforcers, like tracking your progress or celebrating small wins, to keep motivation high.

Remove unnecessary “friction,” like having to cook from scratch when you’re already tired.

It’s not always about willpower, it’s about designing your surroundings and routines so that healthier choices become easier, more automatic, and more rewarding.

In short, behavior analysis helps real people with real lives find realistic ways to reach their goals, even when life is busy.

Q: I am curious, how do you use behavior science for government policy work - or any policy work for that matter?

A: Behavioral science can help to create policies that are more effective and that provide incentive for people to actually follow them. It’s one thing to write a rule or guideline.  It’s another to design it in a way that makes it easy for people to understand, remember, and act on.

Using behavioral science in policy means looking at how people really behave before ever setting pen to paper (not just how we hope they will behave) and using real data to adjust the design of a policy, program, or communication to support better, sustainable outcomes. In short, behavioral science helps policymakers move beyond “passing rules” to actually shaping real-world behavior—through better design, smarter communication, and data-driven strategies.

Q: I keep reading information on "Toxic Workplaces." Your website mentions that you can help with those. How would I know that our workplace is toxic? Do you have any examples that you can share?

A: Yes. This is a popular topic because toxic workplaces are so prevalent. If you are one of the employees, some of the tell-tell signs could include the following: 

You dread going in - especially on Sunday night. If the thought of work makes you feel sick or anxious before the week even starts, that’s a red flag.

There’s constant blame, but no solutions. People point fingers, gossip, or throw others under the bus instead of working together to fix problems.

You’re expected to “just deal with it.” When concerns are brushed off or leadership doesn’t take feedback seriously, it sends a message that your well-being isn’t a priority.

Good people keep quitting or mentally checking out. High turnover or employees “quiet quitting” (doing the bare minimum just to get through the day) are often signs of deeper cultural issues.

There are unspoken rules about who gets treated well, and who doesn’t. Favoritism, double standards, or a lack of respect can quickly erode trust and motivation.

You're always busy, but nothing ever changes. If you're stuck in constant meetings, confusion, or putting out fires, it’s a sign the systems aren’t working and that’s exhausting.

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If you are an Employer/CEO/Executive Leadership with this Question, some signs could include: 

You’re losing top performers, and no one can tell you why. When high-value employees leave or disengage, and exit interviews are vague or overly diplomatic, something is being left unsaid.

Revenue is dropping even though sales activity is high. If your team is doing the work but results aren’t following, it could point to poor internal follow-through, lack of cross-functional alignment, or internal friction that’s derailing execution.

You’re not hearing the truth. If bad news doesn’t travel upward, or if people hesitate to raise concerns, fear has replaced trust and that shuts down problem-solving.

Your managers are overwhelmed and avoiding conflict. When middle management lacks the tools or confidence to address behavior directly, cultural problems grow quietly beneath the surface.

Your team is constantly “busy” but not productive. Activity without progress often signals poor reinforcement systems, unclear priorities, or burnout, none of which fix themselves.

People have gone quiet. Disengagement doesn’t always look like conflict. It often looks like silence, minimal effort, or avoidance, especially in meetings, innovation, and collaboration.

Toxic workplaces aren’t always hostile on their face - they are often demonstrated by employees who are exhausted, avoidant, and stuck in survival mode. Over time, that erodes revenue, trust, and brand reputation. Leader often resort to layoffs or get stuck in a cycle of rehiring and replacing employees that depart rather than locating the root cause for a fraction of the cost.

Q: How would I use behavior analysis consulting for my resort operation? Our teams are trained in safety protocols quarterly, but we still have had several safety incidents lately.

A: Behavior analysis can help you get to the root of why those safety issues are happening and how to prevent them going forward. A behavior analysis consultant will observe real work in action (not just what’s written in the handbook or training portals), discreetly speak with your team, and look for patterns. Then, help you:

Identify where breakdowns are happening, whether it’s training, communication, daily routines. or something else.

Design simple, clear steps that fit your operation, so the safest choice becomes the easiest choice.

Set up systems that catch problems early, before they lead to accidents.

Build a culture where safety is part of everyday behavior, not just a one-time meeting or sign on the wall.

Whether your resort includes hospitality, water activities, transportation, or maintenance, behavioral safety consulting helps your team stay alert, consistent, and confident, which protects both your guests and your staff.

Q: Are consultations and services confidential?

A: Yes. Absolutely. Behavior, Inc. does not disclose information received from clients. In fact, we do not even disclose who our clients are or who has reached out to us for potential services unless the client asks to publicly display a testimonial. The only exception includes governmental entities who are subject to Sunshine Laws, aka the Freedom of Information Act. Although we continue to keep information received from these clients and internal records confidential, governmental entities are often required to disclose the names of consultants, etc. with whom they work by law. The government, not Behavior, Inc., would be disclosing that information, however.

If you have any other questions, please feel free to send them to hello@bxincorporated.com. We do not use bots, and we usually respond within one business day.